ohw? Is a new independent men's footwear brand started by Hiro Chen and Stephen Gill. Being in the rare position of owning their own factory, ohw? has complete control of the entire production process ensuring a high standard of quality and corporate responsibility.

Six were commissioned to create the identity, website and art direction for the brand. The result is a clean and functional aesthetic which uses simple iconic images to communicate the quality and detail of the product. Multi lingual versions of the  strapline "ohw? owns the factory" were created and used for product detailing in the sock of the shoes. The brand will available to consumers in Spring/Summer 2012.