Loake are one of England’s oldest shoemakers. We were approached to reposition the company as a modern, contemporary brand whilst retaining the heritage of a 130 year old shoemaking business. Our brief was to look at communications including their online store, photography and art direction, identity, print and press advertising. Working with varying levels of budget we set out to create a consistent aesthetic across all media.

Since our appointment in 2007, we have helped Loake successfully position itself as a leading English footwear brand, attracting collaborations from the likes of Puma and becoming a regular in the fashion press.
“Right from the start, Six clearly understood the Loake brand and were very astute at recognising where we needed to position ourselves creatively amongst our competitors.
Six have delivered superb results over several years now.  The first commission was to produce a campaign that would epitomise Loake; the results were outstanding and gave us the confidence to hire them to design our first ecommerce website. Since then, Six have been working closely with us to retain the right presence for the brand and we’ve thoroughly enjoyed the process of working with their dynamic team.”

Andrew Loake, Owner
Loake Shoemakers - Northampton