Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral.

The final logo and overall direction was designed to convey a contemporary brand that recognised and celebrated the pedigree at the root of the sport. The modern styling with vintage nuances give the brand its own unique identity within an increasingly competitive market.

Paul Calver was appointed as lifestyle photographer and videographer, completing the visual direction for the Kirschner brand. Additional postcard photography by Karla Rudnick.