We were commissioned by Harley-Davidson to design their Visual Merchandising manual for use in their dealerships around the world. The bespoke, soft-touch PVC folder houses the 200 page document. The manual is split into 10 sections all containing very different kinds of information, therefore a flexible design was needed to easily communicate all the content and still feel consistent throughout.

We have subsequently designed 8 different language variations of the manual to go into their European, Middle-Eastern and African dealerships.